Search Engine Optimisation

Search engine friendly by design

Search Engine optimisation is a crucial part of modern web design and it needs to be built in from the ground up.

Netguides websites are designed to be easy for search engines to crawl and understand the nature of your business and the best terms to list it under.

This is often referred to as on-site optimisation and is a key starting point for getting your site listed well in search engines.

On-site Optimisation

This includes:

Using technologies that search engines can crawl and index easily
Organising the website content into sensible groupings and using internal links
Ensuring you can easily update and add new content
Helping you identify the best search terms and target them
Using search engine friendly page names (URLs)
Adding the metadata and correct tags that make things easier for search engines
Adding social media sharing buttons
Correctly redirecting old page names so existing listings are updated rather than lost
Integrating Google Analytics or Facebook pixel or any other analysis and tracking tools you need to measure visitor number and website activity
Ensuring site load times are fast

Off-Site Optimisation

Off-site optimisation refers to the things you do outside of your website to drive traffic to it. The two easiest and most effective things you can do are:

Get other websites you know and trust to link to your website, this builds up the trust score for your own website.
Setup a Google AdWords campaign to drive pay-per-click traffic to your website. We can help integrate the conversion tracking codes so you can monitor the success of this.

If you use a marketing agency to do some of the ongoing off-site optimisation for you we are happy to work with your chosen agency to help implement any changes they may want to provide extra monitoring or campaign feedback.

Talk to us - we offer a free consultation to help you decide what is right for your business.

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